Marketing Importance Exhibitions Hold

Trade shows and exhibitions target a particular industry and the people involved or interested in it. Here, an exhibitor has the opportunity to initiate the business-to business trade and build a customer base for future use. Such fairs are open to a diverse population, thus serve a perfect platform to advertise the product to varying range of audiences. When a broader group of people with a little or no knowledge about your commodity comes to the booth, a better market analysis can be done. A golden chance to assess the market potential of the product is what trade shows offers to participants. 

Brand awareness is another exciting opportunity that exhibitions bring along with them. However, in order to make out most of these fairs there are some important jobs that a participant need to do before, while and after participation. Before going to the show, ensure you complete the following tasks-

• Spread the news of your participation in the event through your website, magazines of newsletters, emails to clients and customers.
• Prepare marketing collateral like flyers, banners, handouts etc with the important and updated information along with your contact details.
• Think about unique ideas that can attract the customers to your booth such as giveaways. Come up with unique selling tactics for the promotion of your product.
• Prepare the staff attending your stall about your company services, thorough knowledge of product line and with correct etiquette
• Prepare a budget for the trade show
• Feedback forms or prizes for those who will complete your survey are going to help a lot. It will help you in improving your offerings for the next time.

During the trade show,

• Use clear, concise posters, banners or other visuals so that people can easily make out you are promoting what sort of services.
• Once a visitor comes to the stall, try to make him fully aware about the commodity you are dealing with.
• Instead of aggressive selling, being polite, patient and smiling all the time is the key to gain customer’s trust.

Once the event is over, feedback forms, customer database, self-analysis and sales during the trade show are some vital factors that can decide your success.