What Is Required For a Good Logo?

For the name and brand recognition in the marketplace, logo is considered as the crucial part of branding. It’s not just a symbol but a concise image of the company, thus developed by professionals after a thoughtful designing. As it is easy to remember just one image over thousands of words describing values and ethos of business, logo has a significant place in brand identity. Experts summarized five crucial factors that must be present in an impactful logo.

1. Simplicity- When the graphics and text used in logo are simple; it automatically becomes more versatile and memorable. Anything uncomplicated or overdrawn yet distinctive can easily be recognized by anyone. For better understanding let’s take an example of world’s largest manufacturer-NIKE whose strategy for international branding is a graphic swoosh. This symbol resembles the wing of Greek goddess of victory. Thus, effort should be always to create a refined identity which can be grasped by human minds in few seconds.

2. Memorable- Logic of being simple defines this second criterion more clearly. Surprisingly, context or the text in a logo is of less importance to many. Even many don’t bother whether the typed part has any relevance with the desired trade or not. However, it doesn’t mean content appropriateness is not a necessity. There must be a balanced relationship between the entity and what it symbolizes. Sometimes, it becomes impossible to achieve and often objectionable too. Hence, a clear, unique and catchy symbol is the only way to reach out to audience.

3. Ageless- When you can actually realize the designed entity will last long for ages, then it has passed the third criterion of effective logo. Trends come and go; this concept is only valid for the fashion industry. If you keep changing the symbols for brand identification, then your followers might feel lost or disconnected in following you. Stand out the crowd with long lasting identity that has the inexhaustible longevity.

4. Adaptable- Not just the colors and graphics one need to focus upon, functionality of the entity must be considered equally. Experts say logo must be always in a vector format so that it can easily be scaled down to any size. Further, if it can work both in vertical and horizontal directions, this would be an additional benefit. In short, there are variety of mediums and applications where logo should be functional. Starting with black and white colors, considering printing costs are some of the factors in this context that should be well thought-out.

5. Suitability- Does logo needs to signify what your company deals with? Have you seen a computer in any computer brand or mobile in cell phone Company’s logo?? There is no need to tell what does your organization serves through a logo. Instead, quality of the entity is ultimately the concern for audience. For instance, there is no need to fill so many vibrant colors in the logo of a company like a law firm. It would do much better for any kid’s associated industry. 

These vital parts of logo designing can be well addressed and implemented by experts only. For logo designing services in India, Cannon eye is helping out many clients associated with textile market.