Monday 15 December 2014

Making More with Print & Packaging

You may find it hard to believe but anything that is put on sale or manufactured required packaging and print. Whether you are providing a small product such as a ring or a television set, everything requires print in their packaging. This is basically conducted by specialists who are dedicated in advertising agencies. Here, designs and font are created which go well with the product. Various images and designs are incorporated which are relevant with the product being packaged.

In many cases, you may have noticed that the image and color of packaging reflects the product inside. It is one of the means to communicate with the customers. It also reflects the status of the brand and the product. If a packaging of a product is dull and out of shape, customers would never want to purchase it as the cover itself is not good looking. To attract as much customers as possible, first of all the packaging must be in shape a strong enough to protect the inner matter from damage. Secondly, what do you see in a product before purchasing? It’s the print involved in packaging, therefore an attractively printed covers finds more customers.

In an advertising agency, all the designers work together to layout a covers which includes all the information based on the product. Some basic requirements are picture of the products, name, brand and price. This way a buying customer can know what contains in the box he is about to purchase.


In Cannoneye, well-trained designers take control of the print and packaging services. New designs and methods of packaging are developed every on and then to bring a diversity in the same product. Colors, design, fonts and pictures are specifically chosen to make the packaging attractive enough. When you have no means of communicating with the public, the packaging can convey your words to the mass. 

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