As per the surveys, consumers
don’t get dissatisfied with the packaging of the product but they do get tempted by impelling and functional packaging ideas.
Creative designs, colors used graphics on the display and its overall
multisensory appeal influence the decision of buyer. Even consumers are ready to pay
extra for the appealing packaging. Overall, conclusion was made
packaging do determine buying decision and help to build new market potential.
Some supporting facts are listed below:
- Interesting
appearance- A distinctive appearance at point
of sales (POS) is a signal to
which target group mostly youngsters respond positively. Anything that is able to standout
clearly amongst alike items has more chances to get attention of the
larger audience. Design, color & Shape- A well thought design is
required with creative printing and finishing for alluring customers.
- Functional Aspects-
A successful packaging lies in its functionality. Product, aroma protection, level of hygiene, close binding, environmental
concern, storage, see-through windows are some of the attributes that can
bring a product to the height of success in sale stores.
- Novelty-
Innovation always works in bringing the product to limelight. It has the
power to make even the brand new products look like familiar ones. Intriguing creativity, new functional
developments and newness won’t just help to set news trends and do have a
positive impact on sales as well.
- Material Used-
Durability, easy to dispose, superb
design, glossy, quality and in short impressive packaging material
should be used by packaging companies in India to woo the customers. It
has direct effect on the brand value and projects the quality and standard
of the related organization.
In
short, value packaging is a sophisticated way to communicated with the audience
about your brand, its values and quality you aspire to deliver.
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