Friday, 17 April 2015

Steps To Create an Impactful Trade Show Booth

Have you ever visited an exhibition? If you have, you may have seen how creatively the booths are designed and how elegantly the products are displayed. Each and every detail is precisely incorporated to represent the company or brand. You will have 3 to 5 seconds to give an impactful message to the visitors in the exhibition and in this time you should be able to convince the attendees in a positive way. The look of the stall should be attractive enough to draw the clients.

There are a number of ways by which you can improve the look of your exhibition stall.

1.  Simple and Creative Graphics: Posters, standees, architectural designs, hoarding and graphics like these can be of great value in exhibitions. They are the main attraction of your stall is these graphic designs therefore it should be creatively designed with attractive colors, describing it with one or two sentences. The posters and graphics should be able to give a direct message straight to the point.

 2. Logo placement: Every company has logos which represent their brand and company. In exhibitions, these logos play a vital role of giving your stall a superior status. The branding logo graphic should be place in a position where the eyes of every visitor falls. The attendees at the exhibition should be able to recognize the company just by the logo.

 3.  Engage the audienceTrade exhibitions in India are known to attract a lot of crowd therefore stalls and brand should have a certain catchy feature to draw the crowd. Clients visiting your stall should be entertained and catered with activities and presentations. By demonstrating products, giving our free items, and bringing out new approaches can give a reason for the visitors to stop by your stall. 

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