Best Location For Your Exhibition Stand

What’s the best location and layout for exhibition stall?

How to make sure that your exhibition stand attracts the right visitors? This is one of the most effective and important decisions exhibitors need to make. Here is a little checklist to make the best use of it:

Get a floor plan:

It is essential to get the floor plan. Look for any previous plans to identify patterns that best the attention of onlookers with the the look and feel of stand. Your stand has to fit the location.

Side, corner or island:

Every nook of the stand holds its own importance. The side stand makes it easy to design a reusable stand for the space. Corner spaces help deliver greater traffic than side views. Island spaces can be very effective to assume the main entry points and other features to greet new visitors.

Neighbors:

The neighbors have a special impact on you. The neighbors from the same industry might detract and create industry swamp. Being near to an industry leader increase the competition and chances to get high foot traffic gets reduced.

Don’t limit the creativity:

In spite of limited power supply and other limitations, you have the chance to steal the show. And the only way to stand out in a crowed is to get more creative in terms of stall designing, its fabrication and marketing strategies.

Spread your arms:

If you have multiple arms to your business, then allocate a sepearte stand for each of your services at different areas of the exhibition. Your brand awareness at the exhibition should be impactful enough to separate out different stands.